Agência de Ryan Reynolds segue das mais criativas: clipão com cantores de casamento para o App Match

Obrigado Ryan Reynolds por insistir em usar CRIATIVIDADE nas campanhas criadas e produzidas pela sua agência, a Maximum Effort (que é criativa não apenas nos roteiros, mas também no modelo de negócio).

Desta vez o briefing era para o app Match, de encontros. A solução? Reunir cantores de casamento que acabaram ficando sem trabalho porque ninguém casou durante a pandêmia. O clipe é épico, no melhor estilo USA For Africa – The Pandemics version.

Letra

Get Back To Love

The chapels are emptyNo vows have been swappedThere’s no chocolate fountainsAnd the music has stoppedIt’s time that you startedGettin’ over your ex

Cause you’re double vaxxedbut you’re still single AFNow we don’t get paidIf no love songs are playedWe’re totally crewed‘Til you start gettin’ laid

So can you get back to loveSo can we get back to lifeWe really need you to meet that husband or wife(or any kinda partner)Its bein dreir than a desertSo what would it hurt?Now baby tell me can you get back to loveSo we can get back to work?

you can even post yur picture from 2019‘Cause we all look like hot messesFrom gettin’ through quarantineThe app ain’t gonna download itselfso for once use your hands for something elseand remember what it feels like to be feltSo can you get back to love and get back real fast?There is only so many things that you can do in a mask(i know you feel me)

i’m begging you to keep mefrom moving in with my momso people tell me can you get back to loveand get back to gettin’ it on

C’mon get the church bells ringin’C’mon can’t you hear the choiryou need a match, you need a matchif you’re ever gonna set your heart on fireget back to loveit’s time to make those wedding plansget back to loveso we can reunite the bandtell me can you get back to loveget back to love

C’mon get the church bells ringin’C’mon can’t you hear the choiryou need a match, you need a matchif you’re ever gonna set your heart on fireC’mon get the church bells ringin’C’mon can’t you hear the choiryou need a match, you need a matchtell me can you get back to loveget back to love

Ficha Técnica

Written by: Benj Pasek, Justin Paul, Taura Stinson and Shane McAnallyProduced by: Harvey Mason jr.Programmed by: Harvey Mason jr., Andrew Hey, Sam RamirezEngineered: Andrew HeyAssisted by: Sam Ramirez

Directed by: Matt EastinProduced by Really Original, Jason CurtisCreated by Maximum Effort

Updater: Wagner Brenner