As mães Deep Fake de Dove

Conselhos de beleza tóxicos nas redes sociais tornaram-se tão comuns que as garotas nem sabem que é tóxico. E se colocarmos o mesmo conselho que elas ouvem todos os dias na boca das pessoas em quem mais confiam? As mães delas.

Assista abaixo uma ação criada pela Ogilvy USA que usa a tecnologia do Deep Fake (que consegue controlar com perfeição o rosto e a fala de qualquer pessoa) usando as próprias mães como “influenciadoras”, dizendo barbaridades sobre padrões de beleza, dietas exageradas, etc.

Ficha Técnica

Advertising Agency: OgilvyGlobal Executive Creative Director, Unilever & Special Projects: Daniel FisherGlobal Creative Director, Dove Masterbrand: Francesco GrandiCopywriter: Phil GullArt Director: Helen GilesDesign Lead, Integrated: Sian HughesHead of Production: James Brook-PartridgeLead Senior Film Producer: Stephanie WarnerAssistant Producer: George WardChief Strategy Officer: Ben KayStrategy Partner: Ila De Mello KamathStrategist: Yolanda DavisGlobal Managing Director: Jo BaconGlobal Managing Partner: Sam PierceGlobal Business Director: Georgie HowardGlobal Account Director: Carmen Vicente SotoProject Manager: Katie Morrell, Zahra MairProduction Company: SmugglerDirector: Henry-Alex RubinManaging Director: Fergus BrownExecutive Producer: Ray LeakeyLine Producer (Soft Citizen): Andrew SullivanDirector of Photography: Gabriella Osio VandenTalent Liasion: Katie UhlmannEditing: TenThreeEditor: Ellie Johnson2nd Editor: Iain WhitewrightAssistant Editor: Elyse RaphaelComposer: Hanan TownshendAudio: 750mphSound Engineer: Michalis AnthisProducer: Aishah AmoduPost Production: AbsoluteExecutive Producer: Sally HeathSenior Producer: Kirsty RatcliffeAssistant Producer: Maddie GodsillProduction Assistant: Shaun WildingSenior Colourist: Matt TurnerColourist: Juliette WilemanCreative Director: Jonas McQuigginOnline: Joseph Wolfenden-Williams2D Artist: Jasmine Cooper, Antonio Jimenez, James Russell, Av Bains, Simon Holden, Ben Robards, Chris TobinDeepfake Technology: Synthesia c/o Hogarth WWPrimary Production Senior Producer: Titus ScurtCasting: Milo CastingCasting Director: Stephen Milo C.D.C.Casting Research Manager: Taijah Hinds-Rowe

Updater: Wagner Brenner