Coca-Cola: um mundo generoso

“A Generous World” é mais um comercial da W+K Portland para a campanha “Open Happiness” de Coca-Cola. Mais um bom exemplo da linha bola-de-neve da retro-engenharia de criação.

https://www.youtube.com/watch?v=ojDC8BWFZoI

Client: The Coca-Cola CompanySpot: “Generous World”

Agency: Wieden + Kennedy, Portland, Ore.Creative Directors: Hal Curtis / Jeff Gillette / Antony GoldsteinCopywriter: Neil RamananArt Director: Gianmaria SchonliebProducer: Jennifer HundisAccount Team: Brian MeadBusiness Affaires: Teresa LutzExecutive Creative Directors: Joe Staples / Mark FizloffHead of Production: Ben Grylewicz

Production Company: MJZDirector: Dante AriolaHead of Production: Scott HowardLine Producer: Natalie HillDirector of Photography: Philippe Le Sound

Editorial Company: Rock Paper ScissorsEditor: Adam PertofskyAssistant Editor: Marjorie SacksPost Producer: Shada ShariatzadehPost Executive Producer: Angela Dorian

Final Online & Effects: The Mill, Chris HarlowColor Correction : Company 3, Stefan Sonnenfield

Music Company: We Are WalkerExecutive Producer : Sara Matarazzo

Audio Post and Sound Design Company: Eleven Sound, Jeff Payne

Updater: Wagner Brenner