Desmaio 2: uma sequência do comercial de Natal de M&M’S de 20 anos atrás

Em 1996 um comercial de Natal de M&M’s virou um clássico. Nele, os M&M’s dão um flagra no Papai Noel entregando os presentes e falam “Ele existe!” e o vermelho desmaia. O Papai Noel, por sua vez, também fala “eles existem!” e desmaia.

Olha o comercial de 96 aqui:

Faint (1996)

https://www.youtube.com/watch?v=N4d4Zzq1-0g

A Sequência (Faint 2)

Agora, 20 anos depois, a BBDO NYC e a CLM BBDO Paris resolveram fazer uma sequência mostrando o que aconteceu depois dos desmaios e a encrenca que sobrou para o M&M amarelo. Tem um twist no final, bom roteiro, boa produção.

Assista o comercial clicando no play na imagem destacada no alto do post.

cClient: M&M’s/Mars Wrigley ConfectionerySpot: Faint 2: A Very Yellow SequelTerritories: Europe (Italy, Netherlands, Ireland, Austria, France), Ukraine, Kazakhstan, Belarus, Russia, Mexico, U.S., Canada, (China TBC).Media: TV/Internet/IndustrialFormats: 90/60/30/20/15/2x6s

Agency: CLM BBDO, BBDO NY

CreativesCCO: Matthieu ElkaimArt Director: Ben DavidsonCopywriter: James GeblerOther Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY), David Lubars, CCO, BBDO Worldwide

AccountCLM BBDO Vice President: Julien LemoineGroup Account Director: Judith RomeroAccount Manager: Lucie LavrardOther Credits: Susannah Keller (EVP, Global Account Director BBDO NY)

Strategic PlanningEuropean Strategic Planner: Véronique Bernard

ProductionProduction house: La PacDirector: Reynald GressetProducer: Jerome DenisBBDO Paris Head of production: Julien SansonTV Producer: Annabel DauphinPost producer: Pierre SuengasExecutive production house: Icon films Bucharest RomaniaPost production house: Digital District3D Animation production house: House Special (Director: Kirk Kelley)

CommunicationsBBDO Paris head of communications: Lauren WeberOther Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)

Media AgencyGlobal Brand Director at Mediacom Global: Archana Kumar

Mars Wrigley ConfectioneryVP Marketing Mars Chocolate Europe and Eurasia: Michael MageeRegional Brand Director M&M’s Europe and Eurasia: Wendie RosingAcceleration Marketing VP Europe: Matthew GrahamGlobal Brand Director M&M’s: Rainer StruckU.S. M&M’S Brand Director: Allison Miazga-Bedick[/mks_toggle]

Updater: Wagner Brenner