Espn e os mascotes do College Football Playoff

A W+K de New York criou o “Cross Roads”, para anunciar a cobertura do College Football Playoff da ESPN. Com a assinatura “Every team has their own road” (cada time seu caminho a trilhar), o comercial explora a disputa através dos inúmeros e tradicionais mascotes.

CRÉDITOS

Advertising Agency: W+K, New York, USAExecutive Creative Directors: Karl LiebermanCreative Directors: Brandon Henderson, Erwin FederizoCopywriter: Will BinderArt Director: Jed HeuerExecutive Producer: Temma ShoafSr. Producer: Jessica GriffethHead of Integrated Production: Nick SetounskiAccount Team: Mike Welch, Matt AngrisaniProject Manager: Kristin DalyBusiness Affairs Manager: Tana ProsperHead of Business Affairs: Sara JagielskiTraffic: Sonia Bisono, Andy HumeProduction Company: MJZDirector: Phil JoanouDirector of Photography: Chris SoosExecutive Producer: Kate LeahyProducer: Paul ManixEditorial Company: Final CutEditor: Michael Dart WadsworthAssistant Editor: Frank BarnesPost Producer: Jen SienkwiczPost Executive Producer: Sarah Roebuck

Updater: Wagner Brenner