Ford: anúncio vira comercial

A BBR Saatchi & Saatchi de Israel criou 3 anúncios para Ford que ganham vida quando se coloca um smartphone sobre eles. Basta escanear o QR Code e a tela do celular se transforma em um quadradinho vivo dentro do anúncio para vender o Park Assist, Power Fold e o Adaptive Cruise Control.

Credits

Client: FordCampaign Title: Ford Explorer InnovativeAdvertising Agency: BBR Saatchi & Saatchi, IsraelCEO: Yossi LubatonExecutive Creative Director: Nadav PressmanCreative Director: Eran NirCopywriters: Idan Levi, Sharon RefaelArt Director: Ori HassonUX/UI: Gal MamaliaProgrammers: Roy Zoarets, Omry levyVP Group Account Head: Hagai LiranSupervisor: Alon GoldmanAccount Executive: Ori Ben-DrorDigital Account Executive: Chen HalpernVP Production: Dorit GviliProducers: Bosmat Marmareli, Alon ShmuelofVP Planning: Shai NisenboimPlanner: Lora GoichmanStudio Manager: Yaron KeinanPhotoshop Artist: Yaniv ShaharTraffic: Ronit Doanis

Updater: Wagner Brenner