Heineken 0.0 e Homem-Formiga para o “Janeiro Seco”

A Heineken, em colaboração com a Marvel, lançou um comercial para o “Janeiro Seco” – campanha de saúde pública na Europa e EUA que convida as pessoas a se abster de álcool neste mês – que traz Paul Rudd – o Homem-Formiga – bebendo a cerveja sem álcool da marca.

Criada pela Publicis Itália/Le Pub, a peça mostra Rudd tomando a Heineken 0.0. divulga a campanha e o lançamento do filme e fecha com a assinatura: “Now You Can, Before Saving the Day!”

Quantumania estreia dia 16 de fevereiro.

Ficha Técnica:

Client : HeinekenAgency : Publicis Italy/Le PubCMO : Jonnie CahillVP : Borja MansoSenior Director : Tonia MancinoSenior Brand Manager : Joe ContiPR Lead : Thomas PalladinoCreative Execution : Marvel Studios PartnershipsSVP Global Marketing : Lylle BreierVP Management & Operations : Holly FrankVP Marketing & Promotions : Tina GossVP Marketing : Ty ErvinDirector Creative Marketing : Andrew StaubWriter / Producer : Evan AronsonDirector Creative Marketing : A.J. FierroDirector Marketing & Promotions : Emily HenleySenior Manager Marketing & Promotions : Victor FarfanProduction : BullittDirector : Anthony LeonardiManaging Director : Hilary RogersExecutive Producer : Jenni SprungerHead of Production : Sarah MorrisonProducer : Nathaniel GreeneDirector of Photography : Trent OpalochProduction Designer : Julian LaverdiereEditorial : The DenEditor : Christjan JordanAdditional Editor : Pieter ViljoenSr Cutting Assistant : Nic WatkinsProducer : Jessica MannExecutive Producer : Jennifer MersisVFX : The MillCreative Director : Chris KnightVFX Supervisor : Nhat TranExecutive Producer : Anastasia Von RahlProducer : Mari Suarez3D Lead Artist : Corinne DeOrsay2D Artist : Justin Keil2D Artist : Dylan Streiff2D Artist : Louis Schachte3D Artist : Tommy Taylor3D Artist : Taylor Cook3D Artist : Cinzia Pegorin3D Artist : Ryan Kirkwood3D Artist : Nick CarvalhoCrowd/FX Artist : Josh HarrisonDesigner : Felix BauerDesigner : Kyle RomaneckDesigner : Michael ReedProduction Coordinator : Kathia SalgadoColor : The MillColorist : Paul YaconoExecutive Producer Color : Krista StaudtExecutive Producer Color : Brandee ProbascoColor Producer : Denise BrownColor Assist : Erwin PasiaColor Assist : Gemma ParrColor Assist : Jacob SuffernColor Assist : Alexandra MakarenkoMix : Lime StudiosAudio Mixer : Matt MillerAudio Assistant : Ian ConnieExecutive Producer : Susie BoyajanMusic & Sound : Wave CanonComposer and Sound Design : Nicholas O’TooleGlobal CEO : Bruno BertelliGlobal Creative Director : Nicholas BakshiGlobal Associate Creative Director : Marie PoumeyrolGlobal Business Director : Elianne Vermeulen

Updater: Gustavo Giglio