Heineken mostra como voltar aos bares

Mais um comercial da campanha #SocialiseResponsibly, criado pela Publicis Italia. O filme anterior mostrava, ao som de That’s Life (Dante Marchi), as dificuldades das pessoas em casa e precisando ficar online para rever os amigos.

Agora esse novo comercial mantém a trilha e de forma bem humorada, mostra alguns novos os cuidados que os frequentadores de bar devem ter, propondo uma nova etiqueta, uma nova dinâmica, para voltarmos todos aos bares socializando responsavelmente para não deixar a pandemia voltar.

Ficha Técnica

Client : HeinekenAgency : Publicis-ItalySr. Director Global Heineken® Brand : Bram WestenbrinkGlobal Integrated Communication & CMI Manager : Daniela IebbaGlobal Communication Manager Heineken® Brand team : Jose Antonio CasillasGlobal Chief Creative Officer Publicis WW : Bruno BertelliChief Creative Officer Publicis Italy : Cristiana BoccassiniGlobal Executive Creative Director : Mihnea GheorghiuGlobal Creative Director : Eoin SherryGlobal Creative Director : Sandra BoldCreative Supervisor : Marie PoumeyrolCopywriter : Alex SinmalezaCopywriter : Margherita TeodoriArt Director : Thomas AitoGlobal Strategy Director : James MooreSenior Strategic Planner : Rafael TrevisanHead TV Production : Francesca ZazzeraTV Producer : Sanam BartolettiGlobal Client Service Director : Eleni CharakleiaAccount Supervisor : Gonzalo GutierrezAccount Supervisor : Jan WojtkowskiPost Producer : Sabrina SanfratelloSenior Copywriter : Sara RossetArt Director : Giulia Di FilippoProduction Company : MJZDirector : Nicolai FuglsigDOP : Ruben ImpensExecutive Producer : Helen KennyProducer : Tim WildEditor : Fabrizio RossettiEditor : Fabrizio SqueoPost Production Company : MPCColorist : Jean Clement SouretFX Supervisor : Kamen MarkovExecutive Producer : Dafydd UpsdellPost Producer : Amie KingsnorthMusic Supervision : SizzerMusic Supervision : Michael Bertoldini

Updater: Maria da Silva