Jet Blue: Air on the Side of Humanity

É época de estréias de temporadas de séries americanas e a Mullen já reservou 39 delas para sua nova campanha para Jet Blue, “Air on the Side of Humanity”, produzida pela Hungry man. Apesar de estar “ao lado da humanidade”, a estrela é um pombo, numa analogia bem desenhada, falando sobre frequent flyers, espaço entre poltronas e serviço de bordo de uma maneira simpática.

http://youtu.be/N8TWEeWuKJI

A campanha vai estar presente também no online e no mobile, com ações interativas como, por exemplo, aprender a falar pombês, sabe-se lá como é isso.

Há também uma ativação via Facebook chamada Central Perch, para enviar mensagens por pombos. Virtuais, infelizmente.

Ficha técnica enorme depois do jump (aliás, por que será que esses créditos estão cada vez maiores?)

CREDITSClient: JetBlue AirwaysSpot: “Air on the Side of Humanity”

Agency: MullenChief Creative Officer: Mark WennekerExecutive Creative Director Tim VaccarinoExecutive Creative Director Dave WeistGroup Creative Director Dylan BerndSr. Copywriter Jack CollierWriters: Evelynne Scholnick, Nick OlishSr Art Director: Dan MadsenArt Directors: Jay Spahr, Mauricio Perez, Kara NobleDigital Designer: Scott PetrichkoSVP, Creative Technologist: Christian MaddenCreative Technologists: Dave Lee, Stefan Harris, Joe PalasekExecutive Director of Integrated Production: Liza NearHead of Broadcast Zeke BowmanProducer Vera EversonSr Digital Producer: Kim RyanDigital Producers: Heidi Laidlaw, Charley PerkinsExperience Designers: Hoon OhGroup Account Director Drayton MartinAccount Director Jill RuganiAccount Supervisor Hannah Moore, Cece WedelSenior Account Executive Molly BaragAssistant Account Executive Vish ChandawarkarAnimation Designer: Veronica PadillaQA: Ryan NelsonCopy Editors: Ashley Rumery, Eric Maus, Rebecca RehbeinStrategic Digital Analysts: Steve Sandiford, May LiuSr Computer Artist Kathryn LaneProject Manager Niha ReddyProduction Supervisor Mark GardnerSVP Group Media Director Keith LusbyVP Associate Media Director Chris McLaughlinSenior Media Planner Lauren AtkinsAssistant Media Planner Charlie WeickertVP Group Digital Media Director Jade WattsAssociated Digital Media Director Rachel AllenDigital Media Supervisor Erin KellyDigital Media Planner Caroline CaterineAccount Director PR Jaclyn RuelleAccount Supervisor PR Christina SimmonsAccount Executive PR Arianna RubinsteinSVP, Group Strategy Director Fredrik SarnbladSenior Planning Analyst Chris PlatingSenior Brand Strategist Lirra Schiebler

Production: Hungry ManDirector Hank PerlmanExecutive Producer Mino JarjouraProducer Martha EnglishDirector of Photography Tom Richmond

Editorial: P.S. 260Producer Laura Lamb PattersonEditor JJ LaskAssistant Editor Colin Reilly, Joe Simmons

VFX: BrickyardExecutive Producer Kirsten AndersenLead VFX Artist Geoff McAuliffe, Jimi SimmonsAnimation Director Anders Beer

CG: General Gau & Brickyard VFXExecutive Producer Kirsten Anderson

Music: Original Music by Human

Audio Post: Sound Lounge/SoundtrackSound Design/Mixer Tom Jucarone, Glen Landrum, Mike Secher

Updater: Wagner Brenner