Jordan Super.Fly 4: The Dunk to End All Dunks

Para o lançamento do novo tênis de basquete Jordan Super.Fly 4 da Nike, a Wieden+Kennedy (NY) criou e produziu junto com a Warner Bros. um comercial de 2 minutos estrelado pelo jogador Blake Griffin do Los Angeles Clippers, Marvin (o marciano) e o Pernalonga, no melhor estilo “Space Jam”. Apesar do timaço de craques (no basquete, na agência, na animação), o comercial tem recebido algumas críticas pela falta de humor e excessiva preocupação com os efeitos especiais para realçar a performance do tênis. Não que seja um filme sem-graça, mas com esse elenco dava para ter chutado o balde mais longe mesmo. De qualquer modo, é um filme bacana.

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FICHA TÉCNICA

W+K NEW YORKExecutive Creative Directors: Jaime Robinson, David KolbuszCreative Directors: Jimm Lasser, Gary Van Dzura, Mike GiepertArt Director: Jed HeuerCopywriter: Al Merry, Laddie PetersonProducer: Alison HillAssistant Producer: Kristen Johnson, Lisa DelonayHead of Integrated Production: Nick SetounskiAccount Team: Jerico Cabaysa, Jonathan ChuMedia Team: Karlo Cordova, Justin Lam, Branden BouviaStrategic Planner: Stéphane MissierProject Manager: Sunjoo RyouBusiness Affairs: Team Sara Jagielski, Sonia Bisono, Carolina Hernandez, Lindsey Timko

PRODUCTIONProduction Company: Pacific Rim FilmsDirector: Jon FavreauExecutive Producer, UPM: Annie JohnsonHead of Production: Bryan MitchellLine Producer: Julia RobersonProduction Supervisor: Tatiana Vallin1st Assistant Director: Aldric PorterDirector of Photography: Jeff CronenwethProduction Designer: Christopher Glass

EDITORIALEditorial Company: Arcade EditEditor: Geoff Hounsell, Will HassellExecutive Producer and Managing Partner: Damian StevensExecutive Producer: Nicole VisramProducer: Jamie Lynn PerrittAssistant Editor: Laura Sanford

VFXVisual Effects Company: The Mill, New YorkExecutive Producer: Zu Al-Kadiri, The MillProducer: Katie KolombatovichShoot Supervisor: Westley Sarokin and Ed BolderoCreative Director: Westley Sarokin2D Lead Artist: Westley Sarokin and Jade Kim3D Lead Artist: Andres Eguiguren2D Artists: Jeff Butler, Margolit Steiner, Sung Eun Moon, Alex Dreiblatt, Kevin Quinlan, Rob Meade, John McIntosh, Molly Intersimone, Dan DeFelice, Amanda Amalfi, Steve Koenig, Mikey Smith, Jamin Clutcher3D Artists: Tim Kim, Corey Langelotti, Nick Couret, Hassan TaimurMatte Painting: Cedric MenardDesign: Pierce Gibson, Jeff Buoncristiano, Chis Mennuto, Benge LiAnimation Company: Warner Bros AnimationProducer/Director: Spike BrandtLine Producer: Monica MitchellAnimators: Spike Brandt, Dale Baer, Dan Haskett, John McClenahan, Jeff Siergey, Neal Sternecky, Bill Waldman, Dean WellinsEFX Animation/Compositing: Brett Hardin, Kevin O’Neil

MUSIC – ORIGINAL SCORE, COMPOSITION AND SOUND DESIGNMusic Company: tonefarmerPresident/Partner/Producer: Tiffany SenftFounder/Composer: Raymond LoewyComposers: Jared Hunter, Sam Skarstad, Raymond LoewySound Designer: Jimmy HarnedProduction Manager: Elizabeth Munoz

ORIGINAL MUSICArtist: DJ Statik SelektahDunk Sequence Track: “The Dunk To End All Dunks”

MIXMix Company: Sonic UnionMixer: Steve Rosen

COLORColor Company: The Mill LAColorist: Adam Scott

Updater: Wagner Brenner