Leo Burnett e McDonald’s, prontos para as renas

A animação é criação da Leo Burnett do Reino Unido, para o McDonald’s. O comercial faz parte da ação natalina “Reindeer Ready” (“pronto para as renas”) que também terá desdobramentos online através da hashtag.

O filme mistura computação gráfica com personagens reais.

Ficha Técnica

Advertising Agency: Leo Burnett, London, UK Chief Creative Officer: Chaka Sobhani Creative Director: Pete Heyes Creatives: Gareth Butters Board Account Director: Bethany Watts Account Director: Jessica Lyons Senior Account Manager: Robert Ellen Account Manager: Laura Taylor Account Executive: Gabriella Kaas Account Executive: Sophie Hedgley Head of Planning: Max Keane Senior Planner: Adriana Ferran Planner: Linnea Berglund Project Director: Emily Green Head of TV Production: Graeme Light McDonald’s Marketing Director for Brand Experience and Media: Ben Fox Marketing Manager: Hannah Pain Campaign Assistant: John McClure Campaign Assistant: Joe Light Head of Marketing, Food & Beverages: Michelle Graham-Clarke / McCafé Marketing Manager: Tom O’Neill Senior Brand Manager: Jodie White Campaign Assistant: Kamelya Ozten McDonald’s Head of Campaigns: Louise Page PR Agency: Red Consultancy Account Director: Sophie Kinsella Social Media Editor In Chief: William Bonaddio Social Media Manager: Ashleigh-Jayne O’Connell Associate Director: Laurence Ruthven / OMD Client Leadership: Grant Beckley Production Company Animation: Passion Animation Studio Director: Againstallodds Executive Producer: Debbie Crosscup Head of Production: Mike Turoff Producer: Sibylle Preuss Production Assistants: Paige Sullivan, Honor Martin Production Company Live Action: Outsider Framestore Producer: Sian Jenkins Director: James Rouse Producer: Benji Howell eBook Writer and illustrator: Alex Latimer

Updater: Wagner Brenner