Mark Wahlberg Updates AT&T’s Terms and Conditions, and They’re Much Cooler Now

By Erik Oster, AdFreak (original)

BBDO has launched a new campaign for AT&T starring Mark Wahlberg, playing off the idea of an updated “terms and conditions” for viewers who want to watch TV everywhere.

“Terms and Conditions” follows BBDO’s “Everywhere” effort in January focusing on the accessibility of AT&T’s DirecTV offering. Last month, AT&T announced the signing of an exclusive deal with Wahlberg to appear in a series of ads. “Terms and Conditions,” and the accompanying “Rooms” and “Unlimited” spots, mark the beginning of that collaboration, with new ads starring Wahlberg expected in the coming weeks.

The 90-second “Terms and Conditions” opens with Wahlberg announcing that “the entertainment-loving people of America have updated our terms and conditions.”

Among the new terms? Every device can function as a television and stream our favorite shows, naturally, including “all that sweet live stuff,” unlimited HBO wherever, whenever, and a certain “valuable and underappreciated public service” that just might put you to sleep.

https://www.youtube.com/watch?time_continue=12&v=4TZ8FIDtfyY

30 Rock alumni Tracy Morgan and James Marsden (the latter as a dying Teddy from Westworld) also make brief appearances in the spot, which will run in 60- and 30-second broadcast versions in addition to the full-length :90 online. The campaign continues the approach introduced in “Everywhere” of hyping DirecTV’s accessibility, only while that spot crammed as many nostalgic references into its runtime as possible, “Terms and Conditions” instead takes a broader view of DirecTV’s appeal and sticks to contemporary references.

https://www.youtube.com/watch?v=-sVJr2I7VWI

https://www.youtube.com/watch?v=dTTk0juNQUw

CREDITSAgency: BBDOClient: AT&TTitle: Terms & Conditions

Chief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnExecutive Creative Director, AT&T: Matt MacDonaldExecutive Creative Director, AT&T Entertainment Group: Steven FogelExecutive Creative Director, AT&T Entertainment Group: Doug FallonSenior Creative Director: Rob MunkSenior Creative Director: Mark Voehringer

Managing Director: Doug WalkerGroup Account Director: Lesley BrownGroup Account Director: Allie ClarkAccount Director: Laura PerrizoAccount Supervisor: Shelby Remer

Group Executive Producer: Julie CollinsExecutive Producer: Dan Blaney

Production Company: Pony Show EntertainmentDirector: Peter BergOwner: Susan Kirson, Jeff FrankelExecutive Producer: Helga GruberHead of Production: Gareth Wood

Editorial: Mackenzie CutlerEditor: Gavin CutlerAssistant Editor: Pam PetruskiExecutive Producer: Gina PaganoFinal Mix: Sam Shaffer

POST/VXF: The Mill NYExecutive Producer: Rachael TrilloSenior Producer: Nirad “Bugs” RussellWorkshare Producer (LA): Marcus SpeakerWorkshare Producer (Chicago): Mike PullanVFX Supervisor: Nathan KaneVFX Supervisor: Christian Nielsen2D Lead Artist: Nathan Kane3D Lead Artist: Christian Nielsen

2D Artists: Nick Tanner, Ben Kwok, Dae Yoon Kang, Jamie Beckwith, Jamin Clutcher, Krissy Nordella, Michael Smith

3D Artists: Adam Dewhirst, Anna Cardillo, Ahmed Elmatarawi, Cedric Mernard, Cole Clark, Henning Koczy, Jeff Lopez, John Wilson, Jonathan Muller, Justin Miller, Kevin Ives, Krystal Sae Eua, Laura Sayan, Navdeep Singh, Nole Murphy, Ren Hsien-Hsu, Samantha Pedregon, Sharlene Lin, Ylli Orana, Yong Chan KimConcept Design: Kurt KaufmanDesign: Anthony Dodero, Christopher Mennuto

Group Colour Director: Dee AllenSenior Colour Producer: Natalie WesterfieldColour Coordinator: Elizabeth NagleColourist: Fergus McCallColour Assist: Daniel Moisoff, Nate Seymour, Zach Wilpon, Amanda Bernhardt

Graphics: SpontaneousExecutive Producer: Bryce Edwards

Graphics: Squad47Executive Producer: Steve Greenstein

Sound Design: Brian Emrich

Anthem/Rooms Music: The Kills/The Future Starts SlowUnlimited Music: Louder Productions

Updater: Gustavo Giglio