McDonald’s: compartilhe o amor

Campanha da agência americana We Are Unlimited, para McDonald’s, convidando seu público a compartilhar o amor, mas uma que pega carona na linha da inclusão para celebrar o “Dia das Fritas”. destaque fica por conta do gestual das mãos formando o arco da marca, que também está longe de ser algo inédito, mas que poderia ser utilizado de forma mais proprietária e abrangente pela marca, quem sabe, ainda rola.

Ficha Técnica

Advertising Agency:We Are Unlimited, USAChief Creative Officer:Ari Weiss, Toygar Bazarkaya, Jim EbyDDB North America:Ari WeissManaging Director:Chris Loeffler, Susanna EarnestHead Of Account Management:Melanie BehlingCreative Director:Mark Wegwerth, Jim White, Kevin GreenAssociate Creative Director:Jonathan Pliego, Sean Collander, Anna Lee DoughtieArt Director:Shelby TamuraCopywriter:Rachel Dawer, Patrick WinegarAccount Director:Kate Kerans, Kristen ThompsonAccount Supervisor:Nika Longo, Hannah McClelland, Ania Malus-Kitzmann, Kerry RoachAccount Executive:Chelsea Chamberlain, Justin DucheneArt Producer:Jessica SokolowskiExecutive Producer:Marianne Newton, Ruth LevySenior Content Producer:Ross GreenblatProject Manager:Lauren LumsdenHead Of Design:Aya BaesheanSenior Designer:Marcus McCoyDigital Project Manager:Sarah FieldingSocial Publisher:Roma RealProduction Business Manager:Ryan HentschSenior Talent Manager:Michelle SanchezProduction Company:Mark Seliger PhotographyPhotographer:Mark SeligerProducer:Coco KnudsonAgent:Ruth LevyArchivist & PostProduction Manager:Rachel CrowePrinter:Salvatore FabbriRetoucher:Salvatore FabbriEditorial:We Are UnlimitedStudio Operations Director:Jorie LandfearEditor & Videographer:Nicholas MaherFacility Producer:Rachel LeeHead of Motion Graphics:Chris GuyDirector:Maura McNulty, Emily DavisSocial Media:Maura McNultySenior Social Media Strategist:Liz WendtSocial Media Supervisor:Kelly MartinSupervisor:Max KlindtStrategist:Blake StezskalAssociate Director:Joo Han, Max BraunOutdoor Media Group:Joo HanSvp:Jim EbySenior Copywriter:Sarah DavisAssociate Marketing Operations Manager:Mallory TannousExperience Planning:Max BraunProject Management:Emily DavisAccount Manager:Madison CushmanSenior Account Executive:Abby Smith

Updater: Wagner Brenner