Mercedes, igual a você (“Original Like You”)

Campanha da agência alemã Antoni para a nova linha A-Class da Mercedes, que assina com “original like you”. Os novos carros trazem painéis 100% digitais que podem ser customizados ao gosto do cliente e ainda inteligência artificial, acionamento de freios automático, comando de voz, etc.

Confira os comerciais.

Just like You | MBUX

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Advertising Agency: antoni, Berlin, GermanyManaging Directors: Sven Dörrenbächer, Matthias Schmidt, Jörg SchultheisExecutive Creative Directors: Tilman Gossner, Veit MoellerCreative Director: Alice BottaroArt Directors: Yann Fischels, Daniel Righi, Sebastian Sattler, Wolfang WarzilekCopywriters: Erick Barrios, André Santa CruzDigital: Ron Engelbert, Juliane Krause-AkelbeinProduct Content / CRM: Sven RumpfProducer: Mark RotaArt Buying: Marjorie JorrotClient Service Directors: Wiebke Hellerung, Arne CornelsenAccount Director (ATL): Sophie HansenAccount Director (Product Content): Franziska KöhlerAccount Manager (CRM): Jari HeistermannJunior Account Manager (ATL): Yvonne MielkeProduction Company: Tempomedia, SmugglerDirector: Brian BeleticPhotographer: Tom CraigEditor: Sam OstrovePost-production (Film): NBH / BerlinPost-production (Stills): RecomSound: Wenke Kleine-Benne (NBH)Music: Seth Olinsky / Budde MusicCG: MackevisionGrading: MPC

Updater: Wagner Brenner