Nova campanha da Geico traz vocabulário “Bro”

https://www.youtube.com/watch?v=1AFZQOfj7nw

Comercial da The Martin Agency para Geico (a segunda maior seguradora de veículos dos Estados Unidos) explorando o conceito “Geico. Expect a whole lot more” (espere por muito mais). A campanha, que já teve uma estrutura similar com as conversas de mãe (momversations) agora muda para o universo dos “Bros”, usando o prefixo “bro” em várias palavras (“brofessor,” brotato chip,” “brotein shake”, etc ). Tem até um canal no YouTube com o “Brocabulary” em questão.

Ficha Técnica:

Advertising Agency: The Martin Agency, USAChief Creative Officer: Joe AlexanderGroup Creative Directors: Steve Bassett, Wade AlgerCreative Director: Neel WilliamsAssociate Creative Director: Justin HarrisExecutive Producer: Brett AlexanderBroadcast Producer: Brian CampJunior Broadcast Producer: Coleman SweeneyGroup Account Director: Brad HigdonAccount Supervisor: Josh LybargerAccount Executive: Allison HensleyAccount Coordinator: Allie WallerBusiness Affairs Supervisor: Suzanne WieringoFinancial Account Supervisor: Monica CoxSenior Production Business Manager: Amy TrenzSenior Project Manager: Jason RayProject Manager: Stephanie BurdetteProduction Company: DummyDirector: Harold EinsteinDirector of Photography: Ramsey NickellExecutive Producer/Line Producer: Eric LineyProduction Designer: Patrick LumbEditorial Company: ArcadeEditor: Dave AndersonAssistant Editor: Andrew BalasiaManaging Partner/EP: Sila SoyerProducer: Gavin CarrollEditorial Company: Running With ScissorsAssistant Editor: Drew NeuhartTelecine: The MillColorist: Greg ReeseAnimation/VFX: The MillProducer: Colin Blaney2D lead: Keith Sullivan, Jeff ButlerAudio Post Company: Rainmaker StudiosEngineer/Mixer: Jeff McManus

Updater: Wagner Brenner