“Sport the Unexpected”: Reebok lança animação com atleta do UFC, Conor McGregor

É o trabalho de estreia da agência Deutsch, escolhida no ano passado para cuidar da Reebok, marca que iniciou um movimento de rejuvenescimento de marca que deve se estender por todo este ano.

O vídeo anunciou a chegada dos novos tênis Zig Kinetica que serão comercializados a partir de fevereiro. 

Créditos

Deutsch Office: New YorkChief Creative Officer: Dan Kelleher Executive Creative Director: Pete Johnson Creative Director: Marques GartrellArt Director: Travis Robertson Copywriter: Greg AlmeidaDirector of Integrated Production: Joe Calabrese Director of Art Production: Sarah Manna Producer: Shelby RemerHead of Design: Roger Bova Design Director: Joanna Durkalec Designer: Laura ChangSenior Print Producer: Jeanette Luis Art Producer: Dana KandicChief Strategy Officer: Matt Baker Strategist: Garett AwadGroup Account Director: Andrew Arnot Account Director: Silvia Lacayo Account Executive: Maria Rivadeneira Project Manager: Allison WangAssociate Business Affairs Manager: Nikki Belekjian Ass’t Account Executive: Sean OnwualuProduction Co:Riff Raff Films Director: Sacred EggExec Producer: Matthew Fone Line Producer: Cathy HoodStop Motion Model Build & Animation: AMS LtdBuilder/Designer: Andy GentE ditorial:SteelheadEditor: Mike MallenAnimation: Rob Bischoff, John Hatheway Producer: Zack HerpyMusic and Sound Design by HumanExecutive Producer: James Dean Wells Creative Lead: Justin HoriHip Hop Direction Composer: Justin Hori Rock Direction Composer: Thomas KeeryAudio post by Post HumanMix Engineer: Sloan Alexander Audio post producer: Craig CanigliaCompositing & VFX:Squad47Design:Brand New SchoolTelecine:The MillColorist: Mikey Rossiter Producer: Evan Bauer

Updater: Wagner Brenner