Starbucks pergunta o que é um sabor bom

É a pergunta que a Starbucks fez para lançar três novos sabores do seu iced tea (fruit and botanical blends) sem sabores ou adoçantes artificiais. A campanha “Good Feels Good” é de produção da 72andSunny.

Via Starbucks.

CREDITS

Creative Agency: 72andSunnyGlenn Cole, Founder & Creative Co-ChairBryan Smith, Director of StrategyGui Borchert, Group Creative DirectorYen Lovgren-Ho, Group Brand DirectorMichael Osbourn, Strategy DirectorChris Hutchinson, Creative DirectorDriscoll Reid, Creative DirectorAndrew Dubois, Brand DirectorRishi Patel, Sr. Brand ManagerLauren Albee, DesignerMatt Meszaros, WriterBogart Avila, StrategistGabby Cohen, StrategistJen Toohey, Brand CoordinatorRashi Talati, Partnerships Development DirectorJana Nauman, Partnerships and Legal DirectorBeau Thomason, Partnerships and Legal ManagerKara Pierce, Senior Film ProducerDevin Harrison, Production CoordinatorDiana Pam, Senior Art ProducerLindsay Mason, Interactive ProducerElizabeth Rosenberg, Director of CommunicationsNicole Ryan, Communication Manager

Production Company: RadicalMedia LLCEP: Jim Bouvet & Frank SchermaDirector: Dave MeyerExecutive Producers: Jim Bouvet + Frank SchermaProducer: Steve FredrikszProduction Supervisor: Shawn LohHead of Production: Cathy Dunn

Editorial: Rock Paper ScissorsEditor: Adam PetrofskyAssistant: Sebastian ZotoffExecutive Producer: Rana MartinProducer: Denice Hutton

Post Production: a52Flame Lead: Dan Ellis2D VFX Artist: Enid DalkoffArt Director: Earl BurnleyDesigner: Julia WrightColorist: Paul YaconoColor Assistant: Chris RileyColor Producer: Jenny BrightProducer: Andrin Mele-ShadwickExecutive Producer: Patrick Nugent & Kim ChristensenManaging Directors: Linda Carlson & Jennifer Sofio Hall

Mix: HECHO EN 72Audio Mixer / Engineer: Chris WinstonAudio Assistant: Justin LebensAudio Producer: Angela Scherrah

Music: Perfume Genius – Valley

Updater: Gustavo Giglio