TBWA\Chiat\Day L.A. e Danny DeVito

Campanha da TBWAChiatDay L.A. para o Quickbooks, software de gestão de negócios que ajuda microempresários a economizar terceirizados e apps que facilitam a administração da papelada. 

Quem protagoniza – e salva a campanha, que é apenas normal – é Danny DeVito, que tem o poder de ser engraçado até quando fala de Notas Fiscais.

A campanha tem um comercial mais geral de introdução, depois um roll out com cases reais e por fim umas vinhetinhas de 15″, mais voltadas para produto mesmo.

Backing You: a Smarter Way

https://www.youtube.com/watch?v=DPf_D-5ZWw4

Small Business Owners: Backing Josie Gonzalez

https://youtu.be/nFXoQf3LoQQ

Small Business Owners: Backing Jody Pardue

https://youtu.be/DPf_D-5ZWw4

Small Business Owners: Backing Steve Gold

https://www.youtube.com/watch?v=iIgovtFRd_M

Danny DeVito Teaches Receipt Management

https://youtu.be/TPJrFLPYZMw

Danny DeVito Teaches Expense Sorting

https://youtu.be/vJMKrmCF-K8

Danny DeVito Teaches Payroll 

https://youtu.be/6z1_ghMnaHM

Ficha Técnica

Agency: TBWAChiatDay L.A.Client: Intuit QuickbooksCampaign: “Quickbooks Backing You”

President: Erin RileyChief Creative Officer: Renato FernandezExecutive Creative Director: Linda Knight

Creative Director: Kirsten RutherfordSenior Copywriter: Claire WyckoffSenior Art Director: Heather RosenCopywriter: Mari McMurrayArt Director: Mack GireCopywriter: Sasha VermaArt Director: JoEllen SmithDesign Director: Scott HiersDesigner: Billie HeitzmanDesigner: Aaron Nandor

Global Brand Leader: Cyril BedatAccount Director: Matt TheisenManagement Supervisor: Jillian RudmanAssistant Account Executive: Alix JohnsonAccount Group Assistant: Daniel BennettSenior Project Manager: Josh Levine

Executive Producer: Kat UrbanExecutive Print Producer: Hashi ClarkPrint Producer: Whitney KnechtAssociate Producer: Joshua LevionDirector of Traffic Operations: Dessiah MaxwellSenior Business Affairs Manager: Jennifer Anaya

Group Strategy Director: John HickmanStrategy Director, Global: Anita SchillhornStrategy Director, Comms Planning: Emilie ArriveSenior Strategist, Brand: Samira ShahabuddinContent Strategist: Jamie WynnJunior Planner: Ariel SayreData Strategist: Lea Johnson

Media Agency: Hearts & Science

Production Company: DummyProducer: Eric LineyDirector: Harold Einstein

Editorial Company: ArcadeFinishing: A52Sound: Lime Studios

Updater: Wagner Brenner