The New York Times: The Truth Is Hard To Find

Darren Aronofsky dirige/registra a luta para produzir reportagens profundas nesta série de anúncios para o The New York Times. A produção é da Droga5, que coloca o holofote na busca pela verdade através de fotojornalismo. A intenção aqui é fazer com que os leitores entendam que não é tão simples fazer jornalismo sério e comprometido. Existem muitas variáveis por trás daquelas letrinhas e fotos impressas no papel.

Nos filmes, várias imagens do time da Time enquanto as histórias aconteciam são narradas pelos jornalista por trás das câmeras. Como foi e quais foram os processos utilizados.

O resultado é ótimo.

CRÉDITOS:

Dedicated Journalists : Integrated Credits ListClient: The New York TimesCampaign: Dedicated JournalistsRefugees in Greece The Truth Is Hard to Find – Tyler HicksISIS in Iraq The Truth Is Hard to Find – Bryan DentonEbola in West Africa The Truth Is Hard to Find – Daniel BerehulakEconomic Downfall in Venezuela The Truth Is Hard to Find – Meridith Kohut

Agency: Droga5 NYCreative Chairman: David DrogaChief Creative Officer: Ted RoyerExecutive Creative Director: Tim GordonCopywriter: Mariana OliveiraArt Director: Joaquin SalimChief Creation Officer: Sally-Ann DaleCo-Director of Film Production: Jesse BrihnCo-Director of Film Production: Bryan LitmanSenior Producer, Film: Anders HedbergAssociate Producer, Film: Kylie LoefflerIntegrated Production Business Manager: Grant ThompsonInternal Legal Counsel: Erica PalaiaDirector of Interactive Production: Niklas LindstromDirector of Art Production: Cliff LewisDirector of Print Services: Rob LugoGlobal Chief Strategy Officer: Jonny BauerCo-Head of Strategy: Harry RomanStrategy Director: Tom GibbyHead of Communications Strategy: Colleen LeddyCommunications Strategy Director: Kristen ZiaksCommunications Strategist: Eric ChowGroup Account Director: Julian CheeversAccount Director: Keith JacksonAccount Manager: Sophia BernardProject Manager: Caroline Kosse

Client: The New York TimesDavid Rubin: SVP and Head of BrandAmy Weisenbach: VP of Brand MarketingIain Newton: Brand Consulting ExecutiveJames Perkins: Senior Brand ManagerJulie Tucker: Executive Director of MarketingTom Bodkin: Chief Creative OfficerLaura Forde: Executive Creative DirectorBrenda Natoli: Head of VoiceSabena Gupta: Brand PlannerIsabelle Ambler: Associate Brand ManagerBlair Ecton: Project ManagerDavid Furst: International Photo EditorBrenda Hutchings: Photo Editor

Production Company: ChromistaDirector: Darren AronofskyExecutive Producer: Sandy HaddadExecutive Producer: Ted Robbins

Editorial: BonchEditor: Adam Zuckerman

Post Production: The MillExecutive Producer: Mel WickhamSenior Producer: Colin BlaneyProduction Coordinator: Michael BrownLead Compositor: Ilia MokhtareizadehCompositor: Brandon DanowskiDesigner: Laura Nash

Sound & Mix: Barking OwlSound Designer: Morgan JohnsonMixer: Patrick NavarreCD/ EP: Kelly BayettProducer: Ashley BentonSound Recording for Davey Interview Sneaky Big StudiosSenior Producer: Heather CandelariaAudio Engineer: Mike MartinStudio Engineer: Tom CarlisleSound Recording for Hicks Interview Decimal Media (Kenya)Eric MusyokaSound Recording for Berehulak InterviewProduction Coordinator Mexico: Ana IbarraProduction Assistant Mexico: Lucia Diez MarinaSound Mixer Mexico: Jorge Torres

Updater: Gustavo Giglio