USTA: Tennis Makes You

Campanha da DDB/NY para United States Tennis Association (USTA), “Tennis makes You”, com vinhetas dirigidas por Jared Hess (diretor de Napoleon Dynamite).

STRONGER

INVINCIBLE

HAPPIER

ATTRACTIVE

SMARTER

Créditos:Client: United States Tennis Association (USTA)Campaign: “Tennis Makes You”Agency: DDB New YorkChief Creative Officer: Matt EastwoodExec. Creative Director/Chief Digital Officer: Joe CianciottoCreative Director: Scott CooneyAssociate Creative Director: Carlos WigleCopywriter: Step SchultzArt Director: Amanda MillweeCopywriter: Bobby FingerHead of Production: Ed ZazzeraManagement Supervisor: Ginny LevineProduction Company/Location: Community Films/CADirector: Jared HessDirector of PhotographyMattias TroelstrupProd. Co. Executive ProducerLizzie Schwartz/Carl SwanProducer @ Prod. Co.: Lisa ShawVFX: MPC (Bee spot only)Edit House/Location: Fluid/NYEditor: John Piccolo (JP)Producer @ Edit HouseLaura RelovskyMusic: Stock

Me fez lembrar essas outras duas vinhetas do Midtown Athletic Club, não por serem parecidas na ideia mas pelo formato one-take vendendo o mesmo esporte.

https://vimeo.com/58463529

https://vimeo.com/58463528

Updater: Wagner Brenner