Videocase Media Markt Germany: The rabbit race

Pode parecer bizarro. E sim, é. Mas pensando bem, essa estratégia da Ogilvy & Mather de Frankfurt, de levar ao extremo os coelhinhos de páscoa, pode funcionar. Especialmente para uma categoria de varejo, como o Media Markt, um dos maiores da Alemanha. A mecânica é simples, uma promo atrelada ao resultado de corridas de coelhos.

Advertising Agency: Ogilvy & Mather Advertising, Frankfurt, GermanyChief Creative Officer: Dr. Stephan VogelExecutive Creative Director: Felix FenzCreative Directors: Nico Ammann, Sascha DudicArt Directors: Nico Ammann, Constantin Camesasca, Sebastian Kamp, Joschka Wolf, Hendrik Frey, Tobias Ostry, Markus Günther,Christopher BueersCopywriters: Felix Fenz, Sascha Dudic, Bent Kroggel, Christian Urbanski, Thorsten Büsser, Tobias Röben, Katharina HallerAccount Management: Yves Rosengart, David Wilfert, David Henkel, Marc CzymaiAgency Producer: Oliver KraegeArt Buying: Caroline WalczokTechnical Director: Jens SteffenApplication Engineer: Ralf Zimmermann, Robert GeorgiPhotography: Ralph HargartenFilm Production: Endemol Beyond GmbhFilm Producer: Sascha Rustmeier, Chris MüllerDirectors: Mark Achterberg, Andrea AchterbergEditors: Baris Zencirli, Gunnar Ohlenschläger, Mathias KöhlerAnimation: Leo DakikVisual Effects: Sebastian Berresheim , Sebastian Schäfer, Thomas Flechel , Peter Janoschka, Sascha Amic, Iris Tessun, Linda Karakas, Jörg DittmarMusic Production: TRO GmbHAvid: Cine Plus Production Service GmbHPost Production: MMC Studios Köln GmbH, MS&P GmbH, Pop Berlin

Updater: Esquentannes Lions