Wet Ones: What a Beautiful Mess

“E se a gente fizesse alguma coisa, sei lá… mostrando os lenços…usados?”

Corajosa campanha da Grey NY para os lenços umedecidos “Wet Ones”.

Great meeting. Boss. Fist bump. Missed. Nose. What a beautiful mess.

Waitress. Actress. Heavy makeup. Horrific allergy. Waitress. What a beautiful mess.

Job interview. Oral fixation. Cheap pen. Still unemployed. What a beautiful mess.

Advertising Agency: Grey, New York, USAChief Creative Officer: Tor MyhrenExecutive Creative Director: Per PedersenGroup Creative Directors: Elaine McCormick, Fran Sheff-MauerCreative Directors: Rob Perillo, Rob LenoisArt Director: Rob PerilloCopywriters: Rob Lenois, Jon Koffler, Lance Parrish

Updater: Wagner Brenner